In the supermarket, some purchases are made on impulse. From the stomach.

Most of them tend to be sweets or processed products, unhealthy choices, often high in saturated fats, trans fats and sugar. And usually from brands that aren’t responsible with the environment. But deep down, we all want to do the right thing. And somewhere between the aisle and the checkout, the mind finds reasons the stomach can understand. You know what they say: it’s never too late to change.