Aging is still a taboo in our society, especially for women. But when you’ve overcome breast cancer, the second leading cause of death among women, there’s nothing more beautiful than getting to grow old.

This is the reflection behind the campaign we created for Ausonia and the AECC during Breast Cancer Awareness Month. Through the campaign, we encouraged women to overcome their fear of aging and take part using

the “1 photo = 1 minute” filter. For every photo shared, Ausonia contributes one minute of research,

helping more women live longer, free from breast cancer.